Our Top 100 Online Influencers: Most Impactful Online Brands in India+
Our Top Most influencers in India were measured on all aspects of Online Impact. We used our internal algorithm and analysed the Reach, Engagement, Followers, News, Mentions, Trends, Viral elements and the most important Sentiments. The positive sentiments are very important as you might have a lot of followers or engagement but if the Sentiments are negative than you are not that popular.
We have given points to the different parameters of your presence; broadly the following points were analysed:
1 Reach or mentions
Your Brand total reach in digital domain that includes all social media, News, Influencers, Blogs, videos and keywords
2 Sentiments
Total Positive Share of voice in Digital domain
3 Followers
Though its numbers still we considered it as some percentage of impact
4 Engagements
Engagement is imperative to understand your brand in digital domain, more positive engagement means more weightage
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