Create performance metrics reports and set benchmarks for all your campaigns to measure the performance of each unit.
Social Media Reports
Social Media Report offers a way to extract value from data based on various social networks (Facebook, Twitter, LinkedIn, YouTube, etc.) and metrics (followings, likes, reach, growth, awareness, post-performance, engagement, etc.) at different periods
Social media marketing reports are based on a selected set of data and statistics that are customized based on your company's social marketing activities and goals.
What Should Be Included In A Social Media Report?
Goals and Targets
The first element that cannot be missing from a social media message is your general goals and objectives. This represents the path you are about to take to reach the ultimate strategic goal.
Basically, reach refers to the number of unique people who have seen your post. High reach means you're posting relevant content at a time when your audience is active.
Impressions are the number of times your content has been viewed. Unlike a hit, which only takes into account unique impressions, impressions take into account every time your post has been seen.
Engagement and Interactions
Engagement can be broken down into smaller metrics known as interactions. Interactions can be anything from clicking, liking, sharing or commenting on a post.
This includes all the important information about your target groups such as the language they speak, age groups, gender, location and more.
Customers are the backbone of any organization. If they are not happy with the way things are done, it will greatly affect your performance.
Why Is Social Media Reporting Important?
Establish Performance Criteria
The standards and strategies you set can then be measured, achieved and even surpassed.
Maximize and Improve Results
Patterns and trends are really important data to glean from reports. An effective social media report presents an overview of customer demographics, customer reviews, engagement, impressions and many important metrics that help improve results