Sentiment Analysis

What is Sentiment Analysis?

Sentiment Analysis is mining of text which identifies and extracts subjective information in source material, and helps a brand to understand the social sentiment, product or service while monitoring online conversations.

Sentiment analysis (or opinion mining) is often regarded as a natural language processing (NLP) technique used to determine whether data is positive, negative or neutral.

We believe it is important to classify incoming audience thoughts about a brand based on following lines:

1. Key aspects of a brand and it’s service that audience care about.

2. Users’ underlying intentions and reactions concerning those aspects.


NLTK – Sentiment Analysis

Natural Language Toolkit (NLTK) is an open source option, leaving you with plenty of documentation across a variety of programs. It is the go-to API for NLP (Natural Language Processing) with Python.

With the help of NLTK we can easily predict whether a sentence or a review is positive, negative or neutral.

How is Sentiment Analysis done?

We work upon the sentiments using a state-of-the-art deep learning approach. Our AI-powered tool helps you understand how consumers perceive your brand in three categories :

  • Positive
  • Negative
  • Neutral

The above categorization can be used to improve product development, detect crises, protect your reputation and more.


Why do we need Sentiment Analysis?

Sentiment analysis helps in generating the insights into how brands can enhance the users experience and improve their services.

It can improve customer loyalty and retention through better service outcomes and audience experience.

It gives an organisation the much-needed insights on their target users. Organisations can now adjust their marketing strategies depending on how the users are responding to it. Since sentiment analysis gives the brands a sneak peek into their customer’s emotions, they can be aware of any crisis that’s to come well in time – and manage it accordingly.


What to Use Sentiment Analysis For:

Checkbrand is the only platform to track your digital ranking, digital presence, social media presence along with detailed analytics reports by which you can measure all the parameters of a digital domain.