From NaMo to PMO: Narendra Modi and his political power on digital media bring Acche Din for the PMO Ministry, attaining digital brand value worth 127 Crores!
CheckBrand worked on the data of all ministries extracted from Digital Media for the year 2022. CheckBrand determines that the Prime Minister’s office has topped the list achieving first digital rank with a brand value worth 127 Crores. With 50.9 Million followers on Twitter, more than 15 Million on Facebook and 1.82 Million on YouTube, the ministry has left a mark on social media presence. The audience sentiments of ministry increased to 11.4% positive and have fallen to 8.1% negative. The Prime Minister’s Office enjoys a respectable popularity index in the online arena, and its Twitter handle is always active and engaging.
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