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Blue Bird Flying High Under the New Master with Freshly Introduced $8 Plan, Gains 198.2K Digital Engagement: CheckBrand

Elon Musk, the new owner of the microblogging service Twitter, has announced a $8 monthly fee for verified Twitter accounts. The verified accounts will also have "priority in replies, mentions and search, the option to post extended video and audio, and half as many advertisements," Musk stated in a series of tweets on Tuesday night. Additionally, he noted, users would be able to get around paywalls for "publishers willing to collaborate with us."

Every individual has their own views and opinions on the news which has created a lot of buzz online. CheckBrand monitored this buzz and concluded that the news received an online engagement of 198.2K, with 39.4% negative reviews of audiences. The search engine score of the news was recorded to be 804.

*Source Google Trends

The popular social media platform Twitter already offers a paid option called "Twitter Blue" that was introduced in June of last year. Users get access to features including the ability to edit tweets and alter Twitter's appearance, including the app symbol, for a current monthly fee of $4.99.

After a protracted legal dispute with the social media network, Musk gained control of Twitter on Friday. Since then, a number of modifications have been implemented. He immediately dismissed the company's head of law and policy Vijaya Gadde, chief financial officer Ned Segal, and Twitter CEO Parag Agrawal after taking control.

 

November 4, 2022
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