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Ganesha Pandal Goes Cashless With PAYTM Creating Hype with Support of 164.3K Engagement - CheckBrand

After a massive and joyful Ganesh Chaturthi celebration this year, following a long wait of two years amid a pandemic, Paytm has been in the news associated with Ganesh Chaturthi.


India’s giant payment gateway Paytm has been creating buzz in the media as well as on social media platforms for its unique appearance in the form of because of Pandal, created on the occasion of Ganesh Chaturthi. 

The Pandal shows that cashless transactions could be held in a ‘kirana’ shop where Lord Ganesha is wearing khadi being presented as a shopkeeper.  A “Musak Raj” is using Paytm to make his payment to purchase grocery products.

CheckBrand examined the viral video on various social media platforms, determining its digital presence. Surprisingly, the video is liked by people very much and has gained positive sentiments on social media platforms, reaching up to 33.1%.

*Source Google Trends

It has been searched on the internet 8165 times and is constantly trending on social media sites. According to CheckBrand, its digital interaction hit 164.3K on September 8th, 2022.Recently, Paytm shares plunged more than 6% early this week after the ED raided its premises. Despite the company's denial of any ties to the merchants under investigation by the Enforcement Directorate in the Chinese loan app case.

The stock was responding to Enforcement Directorate raids on six online payment gateway locations. The ED said on Saturday that it raided six Razorpay, Paytm, and Cashfree locations in Bengaluru over alleged irregularities in instant app-based loans "controlled by them." "by Chinese people.

The three corporations reacted by stating that they were working with the federal government. Earlier, a Paytm spokeswoman stated that the company was assisting law enforcement organisations in their investigation into a certain set of merchants.

 

 

September 8, 2022
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