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Coming Towards an End, the Festival of Garba & Dandiya Attains an Online Engagement of 22.8K: CheckBrand

Durga Puja is one of the most religious celebrations in India which is commended all through the country with extraordinary energy and enthusiasm. It is specially celebrated in the province of West Bengal in Kolkata in the distinction of commending the impossible force of Goddess Durga. This festival is praised during the range of the entire time of Navaratri for 10 days. From the 6th day of Navaratri till the 10th day the tremendous pandals of the Goddess Durga are open for the guests. The 10th day of Navaratri is called Dashami and on this day the icons of the Goddess Durga are inundated into the water and this interaction is called Visarjan.

It is a very popular celebration all across the country. CheckBrand evaluated the digital popularity of this festival. According to the reports, Durga Puja has received a whopping digital engagement of 22.8K in the past 7 days. Apart from this, the festivities gained 22% positive sentiments from the audiences online and a search engine score of 7567 all across the social media platforms.

*Source Google Trends

Durga Puja holds incredible importance for the Bengali people group. Be that as it may, it is celebrated with much grandeur in different states like Odisha, Assam, Tripura, Bihar, and Jharkhand. Individuals start their arrangements to invite the goddess on Mahalaya, which was celebrated on 26th September. The celebration closes with Vijaya Dashami or Dussehra, denoting the finish of Durga Puja and the nine-day-long Navratri festivities. Vijay Dashami marks the victory of Goddess Durga over the devil lord Mahishasura. Then again, Dussehra or Dasara praises the triumph of Lord Rama over Ravana.

People all over fast for 9 days called ‘Navratri’ and worship Goddess Durga. Apart from this, multiple Dandiya and Garba Nights are hosted for consecutive 10 days to enhance the spirit of celebration among the people. On the 10th day, i.e. Vijayadashmi, Fairs are arranged, adding to the festivities' fun.  

October 3, 2022
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