The Blue Bird Is Freed Now By the Elon Musk, Took Full Control over Twitter, Drags Astonishing Views from Social Media Platforms with 7.4M Digital Engagements

28
Oct

The Blue Bird Is Freed Now By the Elon Musk, Took Full Control over Twitter, Drags Astonishing Views from Social Media Platforms with 7.4M Digital Engagements

Elon Musk, the world's richest man, has completed his $44 billion (£38.1 billion) takeover of Twitter, according to US media and an investor in the company. Some of the top executives, including the CEO, Parag Agrawal, are said to have been fired. It concludes a saga in which Twitter went to court to hold the multibillionaire to the terms of a takeover deal that he had tried to avoid.

Elon Musk's digital audience influence was measured by CheckBrand. According to CheckBrand, Elon Musk received an amazing 7.4 million digital engagements in the previous week. Furthermore, he garnered 30.3% good thoughts and 21.1% negative responses from individuals worldwide. From the 22nd to the 28th of October, he was searched on the internet 5789 times.

CheckBrand analysis:

*The Elon Musk*	Search Engine Score	Positive Sentiments	Negative Sentiments	Digital Engagement	Twitter Followers
22nd- 28th Oct	5789	30.3%	21.1%	7.4M	110.6M

*source Google Trends

In an apparent reference to the deal's completion, he tweeted “the bird is freed.”

A video Mr. Musk tweeted showing himself walking into Twitter's San Francisco offices holding a kitchen sink said, “Let it sink in!.”

Along with Twitter CEO Parg Agarwal, Vijaya Gadde, the head of legal, policy, and trust, and Chief Financial Officer Ned Segal are among the top executives who have been fired, according to the sources. He accused them of deceiving him and Twitter investors about the number of fake accounts on the social media platform.

Musk announced on Thursday that he is purchasing Twitter in order to ‘help more humanity, whom I love.’ Elon Musk visited Twitter's headquarters a day before the deal was completed and changed his bio to ‘Chief Twit.’

A stakeholder in both Twitter and Elon Musk's other firm, Tesla, Ross Gerber, president and chief executive of Gerber Kawasaki Wealth and Investment Management, told the BBC that predictions that 75% of the social media giant's workforce will lose their jobs were “inaccurate.” He stated that the number of jobs lost will depend on “how excellent the personnels are,” but added that the first figure was 50%. According to Mr. Gerber, “Twitter has a lot of brilliant employees, especially on the technical side, and they want to keep as much of that expertise.”

Twitter has not yet made any comments on its new management group, but regardless matter who takes over as its future CEO, it is certain that Mr. Musk will ultimately be in charge of the business. Early in April, while Mr. Agrawal was a temporary member of Twitter’s board, he split with him. In private exchanges made public in court documents, Mr. Musk complained that Mr. Agrawal didn’t know how to address the issues with the social network site.

Now that Mr. Musk is in charge, it seems likely that many individuals who have been barred from the site due to hate speech or disinformation will be welcomed back. Mr. Musk called the choice to omit former US President Donald Trump “foolish” and promised to change his mind. In January 2021, Mr. Trump’s Twitter account was permanently disabled due to the attack by his followers on the Washington, D.C. Capitol building that left five people dead. Twitter said that it didn't want to take a chance on his messages inciting more violence.

On April 4 this year, Musk announced that he had a 9.2 per cent stake in the company, making him the largest shareholder, and the $44 billion acquisition began. He stated that he intended to clean up spam accounts, and his lawyers then charged Twitter with failing to respond to his requests for information on the subject.

October 28, 2022

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28
Oct