The Indian-Origin Pride of UK, Rishi Sunak: Appointed As Country's Prime Minister, CheckBrand Assessed the Rise of His Digital Media Popularity

25
Oct

The Indian-Origin Pride of UK, Rishi Sunak: Appointed As Country's Prime Minister, CheckBrand Assessed the Rise of His Digital Media Popularity

Turning Stonehenge around, Indian-origin Rishi Sunak has become the new Prime Minister of the United Kingdom, leaving potential contenders behind. As the country tries to recover from years of political and economic instability, the former finance minister takes over as Prime Minister.

Rishi Sunak has marked a political paradigm shift by being the first person of Indian descent to hold such a distinguished position. This once-in-a-blue-moon event occurred after Tory leader Penny Mordaunt withdrew her candidature in Conservative Party leadership contest, promising her complete favour to Mr. Sunak. He also enjoyed tremendous support from his ‘Richmond’ Conservative Party members.

Determining the digital potentialities of Mr. Sunak, CheckBrand analysed his digital appearance improvements since the election in which Liz Truss came out as winner. CheckBrand went through numerous data from his social media platforms to evaluate his digital worth.

CheckBrand analysis comparison:

*Rishi Sunak*	Search Engine Score	Positive Sentiments	Negative Sentiments	Digital Engagement	Twitter Followers	Facebook Followers
25th Oct	1215	13.3%	26.6%	477.7K	869.5K	227K
5th Sept	4353	7.6%	33.2%	499.9K	614.6K	174K

*source Google Trends

Rishi Sunak is also the first non-white leader in Britain, and the first Hindu to hold the office. Mr. Sunak, who had lost the leadership contest to Liz Truss six weeks prior, received significant support from his party leaders after Boris Johnson withdrew from the campaign on Sunday night. Consequently, Mr. Sunak emerged as the third prime minister of the UK in less than two months, following Liz Truss and Boris Johnson.

As the nation is being pulled into a recession by the rising cost of food and energy, the multi-millionaire former hedge fund CEO is reckoning to go with significant expenditure cutbacks to restore the British economy. In response to the opposition's renewed call for a general election, Rishi Sunak posted on Twitter, saying, “I want to fix our economy, unite our Party and deliver for our country.”

Mr. Sunak, who led the Treasury from 2020 until this summer, managed to save the British economy from collapsing during the coronavirus outbreak. Sunak played a significant role in the government's financial reaction to the Covid-19 epidemic and its effects on the economy, including the ‘Coronavirus Job Retention’ and ‘Eat Out to Help Out’ programmes.

About Us: CheckBrand is an AI-enabled platform that tracks your online presence, to analyse the digital ranking, brand value and popularity index. Our Digital Ranking analysis is based on five factors;

(1) Followers, (2) Trends, (3) Engagement, (4) Sentiment and (5) Mentions.

October 25, 2022

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25
Oct