Union Government Orders TV Channels to Air 30 Minutes of ‘National Interest’ Content on a Daily Basis, Gains 1.2K Engagement Online: CheckBrand

10
Nov

Union Government Orders TV Channels to Air 30 Minutes of ‘National Interest’ Content on a Daily Basis, Gains 1.2K Engagement Online: CheckBrand

Television channels in India are now required by the Central Government's updated compliance standards to air national and public interest programmes for 30 minutes each day.

People had their own opinions about the news, which was seen on the internet. CheckBrand monitored these opinions and concluded that the news has an online engagement of 1.2K, supported by 0.9% positive and 1.2% negative reviews from the audiences. The Search Engine Score of the news was summed up to 2163 as of 10th November 2022.

*Source Google Trends

Limited liability partnerships and businesses are permitted to allow uplinking of foreign channels from Indian teleports for beaming content in nations covered by the satellite footprint under the "Guidelines for Uplinking and Downlinking of Satellite Television Channels in India, 2022," which have been approved by the Union Cabinet.

According to the updated regulations, television networks must air 30 minutes per day of public interest programming on topics of national importance, such as women's rights, the environment, cultural preservation, and national integration. These topics include education and the promotion of literacy, agriculture and rural development, health and family welfare, science and technology, and family and child welfare.

After 11 years and taking into consideration technological advancements during that time, the Center updated the standards. The rules were initially released in 2005 and updated in 2011.

November 10, 2022

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10
Nov