What Is The Value Of Video Content, And How Much Should We Invest In Video?

To make your online business successful, just having a website is no longer enough. On the internet, everything changes rapidly, and more and more companies are joining electronic commerce. That is why you need to find innovative ways to get your customers' attention.

When it comes to content marketing, videos are becoming the easiest and most engaging way to share your message. Today, many companies realize the role that video plays in a content strategy.

Some cool facts about video content:

According to Cisco, videos will represent 80% of internet traffic by 2019.

Eight billion views are generated on Facebook every day.

The combination of social media and video gives companies greater access to their esteemed customers. And with the growth of mobile phone use, it is possible to stream and tune videos more easily.

Most users retain more information when watching a video than reading.

In Latin America, 90% of users believe that watching a video related to the product helps them decide.

So if you haven't yet incorporated video into your content marketing efforts, we're going to share some helpful tips to get you started.

Video Marketing

Video marketing refers to using the video as content for web sites, landing pages, and social networks, other means to inform, educate, and achieve customer engagement.

So it is essential not to be confused with implementing video advertising, which only speaks of a different format as part of the promotional actions of a product or service.

What it takes to include videos in your content strategy

As in any strategy, it is necessary to define objectives and make sure that all content pieces are directed to them. So if you're already creating content on your blog, social media, or other channels, you'll have to make sure you're consistent.

To start targeting your content better, answer these questions:

• Who is your audience? Try to know who your audience is and what they want to see to make sure your video content is useful.
• What do you want to watch? Perform an analysis of your most popular content so far; this can give you an idea of what interests them and draws their attention the most. If you have not created content in other formats, analyze the most famous content related to your business or your competition.
• What do you want to achieve? Define what you want to achieve to know how to target your content.

Note: in your strategy, try to appeal to emotions, so think about what you want to convey to your clients with each piece.

After having a clearer idea of how to approach your content, the next thing is to think about the content of your videos, create a calendar to establish how often you will create videos and where you will share them.

Also, it is essential to pay attention to other elements to make your videos useful:

Duration

The length of the videos is key to making them useful. It is increasingly challenging to attract customers' attention; it is said that the first 8 or 10 seconds are key to attracting the viewer's attention. Try to include something attractive in those seconds to get them to see the rest of the video.

Not all people are willing to watch a 20-minute video unless it is really interesting; try to start with videos that do not exceed 3 minutes and pay attention to your results to improve user behavior.

Share on the right platforms.

The next important factor in the success of a video is where it is shared. So it would help if you thought about the channels strategically, it should not necessarily be on all video platforms, but in the ones your target audience uses.

YouTube has a huge community and is an excellent place to host your videos; however, to share on other social networks such as Facebook or Twitter, it is best to choose to upload them directly to make it easier to view them thanks to the automatic playback of these platforms.

Create quality content

The video quality and information are undoubtedly key to making the content successful. For this, it is essential to give value or provide some benefit to your customers; the following points can be of great help:

• To produce attractive videos, solve a problem, or provide interesting information to your target audience.
• Create videos that are easy to understand and share, if necessary, add a special blog section for videos where users can easily find them, create an optimized YouTube channel, etc.
• Add interactive elements like links, calls to action, etc.

Use the right language.

• Don't try to sell; tell a story and add value.
• Use the different online tools to create quality videos that are easy to share on social networks.

Think SEO

If you invest time and resources in creating good videos, you should also optimize the videos to ensure that people can find them by searching for related topics. Relevant and well-optimized videos can be an excellent source of traffic.

To achieve such, take into account the following:

• Use keywords that your audience is using to find information about the topic of the
• Create attractive titles and optimize them with some keywords, or ideally, it is not to exceed 70 characters.
• Write great product descriptions that include keywords. On YouTube, descriptions are limited to 5000 characters, but the first 150 are the most important. Make sure you only write what is necessary to get attention.

Add tags related to the theme of the video.

If you add videos to your website, use sitemaps to help search engine robots find them and index the content hosted on your site.

If you host the videos on YouTube, make use of the related playlists and videos.

Ideas for integrating videos into your content marketing strategies

Here are some ideas on how to profit from video marketing:

1. Share the vision of the company

Create videos to tell the company's story and show the human side of the company (broadcasts of a working day, interviews with employees, etc.). This type of content will help build the brand and convey the company's objectives.

2. Position yourself as an expert

This type of content can include tutorials, expert interviews, guides, webinars, or any material that makes viewers see that the company knows their industry and is an excellent solution to their problems because they are experts.

3. Customer service or support

You can quickly and dynamically solve some of the most frequently asked questions from customers or show them with a tutorial on how to solve some problems they have with your product.

4. Customer-based videos

These will help you establish trust; you can create videos to thank your clients, videos with testimonials from satisfied clients, etc.

5. Transmission of events

Every industry has significant events, so live streaming is an excellent opportunity to share essential events for clients or those you organize as a company.

6. Product demonstrations

You can create videos demonstrating the benefits of your products. The key in these videos is to use creativity to make them attractive and not look like TV spots.

7. Series or news about the industry

You can organize weeks or days to share relevant information on a specific topic. You can even share videos with the most relevant news in your industry.

8. Short videos

Short videos are the most shared currently; in them, you can include relevant or attractive information for your clients that is easy to share.

The Importance Of Video Content In Modern Internet Marketing.

Many marketers argue that video content is becoming the most essential marketing tool and are increasingly reporting positive results from working with it.

We all know very well that video content is highly effective and well-received by the audience. In fact, for the fifth year in a row, marketers agree that, as a form of marketing or selling content, video is becoming one of the most critical elements.

In the Demand Metric State of Video Marketing 2018 report, 83% of respondents cited the skyrocketing impact of video on audiences, demonstrating that companies must incorporate video into their marketing strategies or risk being left behind the competition.

Only 5% of respondents said video recordings are becoming less critical in terms of marketing promotion. This can only indicate that in the future, they will use other types of content.

Satisfaction with the results of the videos

Perhaps one of the essential facts in this report is that most marketers are satisfied with the results of their video marketing campaigns.

While only 5% were delighted with the apparent results, 46% said they were delighted.

Only 6% of respondents were either unhappy or very unhappy, suggesting that they haven't yet found the very type of video content that works best for their brand.

Satisfaction with video results is also closely related to the number of videos produced. 82% of those who said they were happy or thrilled with their video marketing results create over 51 videos a year. This is 10% higher than the results of the previous report.

A low level of satisfaction (18%) was noted among those who release less than five videos per year. This is why if you need to get the most out of your videos, you need to choose the right strategy and create more of that content.

All of these findings from the 2018 Video Marketing Health Report point to the same conclusion - you need to create more videos.

Looking at the rapidly growing importance and popularity of video, it is safe to say that video content is clearly worth the investment.

What could be better, because video marketing is ubiquitous and has a significant impact in many areas? Also, more and more effective and inexpensive video production tools are emerging. This means that companies of absolutely any size can implement this marketing strategy.

Nevertheless, judging by some of the respondents' dissatisfaction, we can conclude that not everyone understands this type of promotion correctly. Besides creating and additional viewing video content, you also need to evaluate where you place your videos precisely.

Not all videos made for social media are suitable for general promotion because you don't want to embed every video you create, for example, in emails. Experimenting with where you publish your video and crafting your content wisely can help you make an effective strategy and ultimately lead to better results.

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