Troubled by Markets and Party, Liz Truss Resigns after Six Weeks as UK Prime Minister, Receives 35.7% Negative Sentiments form the Audiences: CheckBrand

21
Oct

Troubled by Markets and Party, Liz Truss Resigns after Six Weeks as UK Prime Minister, Receives 35.7% Negative Sentiments form the Audiences: CheckBrand

Liz Truss, the British prime minister, announced on Thursday (20th October) that she will step down from her position after only six weeks in office due to an economic plan that angered many members of her own party and rattled financial markets.

CheckBrand assessed the impact of this news on the audiences online. As soon as Truss made the announcement, the news was circulated in the media which gained an online engagement of 7.7M in just one day. This also degraded her image on the online platforms with 35.7% negative reviews from the audiences. Her search engine score was calculated to be 3691 as of 21st October 2022.

*Source Google Trends

By Oct. 28, a new leader of the Conservative Party will be chosen. The Conservatives have a sizable majority in parliament and do not need to schedule a general election for another two years.

Rishi Sunak, a former finance minister, is most likely to face Penny Mordaunt in that race, although former premier Boris Johnson, who was forced from office in July when his ministers all quit at once, could also run again.

Speaking to reporters outside her office at Number 10 Downing Street, Truss acknowledged that she had lost the support of her party and announced that she would leave next week, making history's shortest-serving prime minister in the UK.

October 21, 2022

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21
Oct