Rahul Gandhi Attains Brand Value of 55.1 crores amidst the Launch of Bharat Jodo Yatra

Congress pioneer Rahul Gandhi on Wednesday sent off the party's mass contact program, 'Bharat Jodo Yatra', at a super convention in Kanyakumari in Tamil Nadu. Tamil Nadu Chief Minister MK Stalin, Chhattisgarh Chief Minister Bhupesh Baghel, and Rajasthan Chief Minister Ashok Gehlot were available at the convention.

This Yatra has created a buzz in the media and on all social media platforms. CheckBrand assessed the productivity index of the Indian National Congress Supreme amidst this ‘Yatra’. As per the calculation, Rahul Gandhi’s brand value is 55.1 crores and he stands at 5th position in terms of Digital Ranking in CheckBrand’s list of politicians. CheckBrand also reported that he received 1.5 million digital engagements along with 20.3% negative audience sentiments. His search engine score summed up to 8827 as of 9th September 2022.

*Source Google Trends

The much-promoted 3,570-km 'padayatra' (foot walk) started from Kanyakumari on Thursday morning and will end in Kashmir in the wake of getting through 12 states and two Union domains in around five months or 150 days. Portraying the walk as the longest 'padayatra' embraced by any ideological group in the country, the party said it is a defining moment in Indian legislative issues and denotes a "fresh start".

In the meantime, the BJP named the 'Bharat Jodo Yatra' "empty" and guaranteed that it was basically a "family-saving effort" to keep control of Gandhis over the party and was one more endeavor to lay out Rahul Gandhi as a pioneer.

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