Role of Social Media in Politics
Have you ever wondered about the usefulness of social media networks for reaching out and communicating with individuals? If you're not into it yet, maybe you're missing out somewhere. The significance of social media platforms that have contributed to an unparalleled transformation in the electoral gambit process has shifted the dimension of Indian politics. Over the years Indian politics has undergone a dramatic shift and its dependence on social media to communicate with people has spiralled.
India is a diversified nation with a youth population of 40 percent of its total population, where they spend most of their time on social media sites. These figures prompted an idea that was used by the social media site to communicate with the youth for their agenda and political purposes to a large extent where Indian political parties were seen.
Young people in this genre are really involved in politics. Social media has become a forum from which you can share your individual opinions and influence the results. Social media has disrupted politics worldwide and the way candidates used to vote for their political election has completely changed its impact. Social media networks allow a medium for politicians and political parties to communicate directly with individuals around the nation at a lower cost and maximum scope than traditional media. In an effort to reach out to voters in our digital media maniac culture, lawmakers have embraced social media platforms. Previously, an outdated static website was used to support campaigns, promises and manifestos. In the middle of 2000, social media or social networking sites became popular, where campaigns started in an effort to exploit their power to reach voters.
Social networking is also promoting a new way that helps individuals to search and exchange knowledge, increasing their understanding. Social media has made it very easy in larger cities to turn street protests into a crusade. 2012 was the strongest example of an anti-corruption campaign in which a social activist received much needed support while crusading.
As per the survey report, around 40 per cent of youths (18-24 years) kept themselves updated about the political developments through at least one of the five social media platforms -- Facebook, Instagram, ShareChat, WhatsApp and Twitter.
Politicians have begun using social media to communicate with their audiences, and that has made it increasingly convenient for political parties and social movements to use social media platforms. Social media has fascinated this country, where it has been useful to extend the influence of more voters and mostly younger voters. Social media has yet another value, where you can predict the results of the election. In the rising field of social media studies, political campaigning has become a major focus. Researchers around the world have studied online political communication to identify how these political parties have managed to mobilise social media users by interacting on YouTube through social networks, blogs and videos.
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