Tata Motors: Consistency in the times of the Pandemic
Tata Motor's released its 2020 sales figures, which reflects a considerable hit as a result of the COVID-19 pandemic, however, the company has shown signs of recovery as its sales in China still remain strong. According to the reprots, in the year 2020, Jaguar Land Rover retail sales were 425,974 vehicles, down 23.6 per cent on 2019. However, the company has stated that it has since seen sales increase quarter on quarter by over 53 per cent in the quarter ended September 30, 2020, followed by the 13.1 per cent increase in the most recent quarter.
Felix Brautigam, Jaguar Land Rover Chief Commercial Officer (CCO) stated: “2020 was a year of two halves and, although COVID-19 continues to significantly impact the global auto industry, we are delighted to end the year with a second consecutive quarter of sales recovery".
The only other automobile company who's shares seem to rise inspite of the COVID-19 pandemic is Tesla. Netizens on social media platforms like twitter compared the two giants and expressed some amount of jubiliation:
The graphical representation is provided below:
The company's CCO stated that : "An online ordering system in many markets enables people to reserve their vehicle digitally from home. Combined with safe, sanitised click and collect delivery options, this gives Jaguar and Land Rover customers ultimate convenience and flexibility".
The company would remain further committed to the mass scale electrification of its cars as per the official statements.
According to the reports published in the media, the top three retailing Jaguar vehicles in the year 2020 were: Jaguar F-PACE performance SUV; the E-PACE, Jaguar’s first compact crossover; and Jaguar XE sports saloon. In 2020, the top three regions for Land Rover were North America, China and the UK. For Jaguar, they were the UK, China and Europe.
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